The Alcohol Marketing Communications Monitoring Body (AMCMB) has found that there has been general compliance with the Alcohol Marketing, Communications and Sponsorship Codes of Practice which came into effect last summer (see Beauchamps Sport update July 2008). The AMCMB is a Government appointed watchdog that monitors compliance with the voluntary alcohol marketing codes which are designed to protect children from exposure to alcohol advertising. A number of television stations, including RTE, breached the voluntary code and received a reprimand. The AMCMB does not have the power to issue fines. The offending advertisements on RTE were run during the Galway Races (an event which occurs at a time of day during which such ads are off limits), but RTE claimed that the audience for television racing would be mostly adults. Channel 6 (now 3e), Setanta Ireland and TG4 are also alleged to have, respectively, run alcohol advertisements at a time young people watch television, misinterpreted the code, and aired inappropriate ads during a live GAA match.