Drinking Brains
March 2009
In a clever, or alternatively, absurd move to avoid the French Loi Evan (a ban on alcohol promotion) but still promote its sponsor beer-company SA Brain, the Welsh Six Nations Championship team had the logo “Try Essai” on their jerseys for the first Friday night match in the Six Nations last week. “Try” refers to the method of scoring in rugby.  “Essai” is the French translation of “try”. And, when spoken aloud, it sounds like “Try SA”…as in SA Brain…. Ehm, so basically the Welsh fan is watching the match, imbibing the SA Brain products and reading aloud from the television. Well, it probably sounded like a good idea when it was put forward to the committee.

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