In the current economic climate, the business world is more aware than ever of the need to take advantage of the right sponsorship opportunities.  Organisations continue to require support, both financial and other, and businesses still need to interact with their consumers and the community.  Sponsorship and corporate social responsibility (CSR) still make commercial sense and deliver returns and not just in the realm of sports.  Community events, the arts and local awards are just some areas which provide sponsorship opportunities.  Businesses are realising the benefits to be gained through sponsorship as one facet of a general business ethos of CSR.  Beauchamps Solicitors has been involved in some of the country’s largest sponsorship deals and has worked closely with and formed strong professional relationships with many of the top marketeers in Ireland.

  

It is important that any company wishing to get involved in sponsorship is aware of the intricacies of business, contract and media law and, if the agreement is sports related, sports law.  The sponsorship agreement is an important tool for both parties.  It ensures that the rights holder fully utilises its commercial assets while protecting its rights and interests and that the sponsor realises all available benefits from the resulting affiliation.

 

 

 

We provide advice on all aspects of sponsorship agreements including:

 

Gary Rice	g.rice@beauchamps.ie
Head of Sponsorship